I am an LA-based digital product expert with a speciality in taking trailblazing ecommerce brands to the next level in order to drive conversion.

With over a decade of experience, I have worn many hats— digital producer, product manager, and strategic consultant—working in-house at large corporations (Time Inc., Supreme), within creative agencies (Wondersauce, Verbal + Visual, Future Works), and as an independent contractor directly with brands. I have worked with “Big Brands,” where red tape and set processes are king, to helping early-stage startups where “process” isn’t a thing yet.

So I get it.

I understand what needs to be done on the outside to make your brand cool and pretty, but also how to navigate all of the complexities happening inside your business to make it happen; no matter the business’s size or ethos. And in an era where the likes of ChatGPT can generate timelines, I bring a strategic mindset to the sometimes overlooked  digital management role; focusing not just on what can be achieved, but on how to achieve it in the most impactful way.

In addition to my work, I am deeply curious about the world and am passionate about exploring new places and experiences. My career has taken me around the globe - from LA and NYC to a digital nomad lifestyle in Portugal, Bali, Brazil, and Barcelona. Along the way, I've trained in yoga in India, trekked the Himalayas in search of snow leopards, and solo traveled extensively.

Experiencing different cultures and perspectives has made me a more empathetic leader, broadened my understanding of the diverse customers brands serve, and strengthened my problem-solving mindset. Whether packing for the snow and the beach in a single carry-on or strategizing product merchandising across more than 50 color and fabric variants, I enjoy finding creative solutions to complex challenges that ultimately best serve the end customer.

If you’re looking for a strategic and impactful partner to elevate your business, I am the trusted, dynamic and creative force ready to take your brand to the next level.